Which tool assists in linking projects to strategic objectives related to customer relationships?

The correct tool for linking projects to strategic objectives specifically related to customer relationships is the Customer Corridor. This framework emphasizes the importance of customer-centric strategies by visualizing and delineating the pathways through which an organization interacts with its customers. It helps organizations assess their project's relevance to customer relationships by providing clarity on how each initiative contributes to enhancing customer satisfaction, loyalty, and overall experience.

The Customer Corridor facilitates a deeper understanding of customer needs and engagement, aligning projects directly with the strategic objectives that focus on building and maintaining strong customer relationships. This alignment ensures that efforts are concentrated on areas that matter most to customers and provides measurable objectives that can drive project outcomes.

In contrast, while the Balanced Scorecard is an effective management tool that translates an organization's strategic objectives into performance metrics across various perspectives (financial, customer, internal processes, and learning & growth), it is not solely focused on customer relationships. The Project Charter is primarily a document that outlines the scope, objectives, and stakeholders of a project but does not inherently link to strategic customer objectives. The Business Model Canvas is a strategic management tool used to visualize the components of a business model but again, it does not specifically focus on linking projects to customer relationship strategies.