Which cannot be accomplished using a customer corridor map?

The customer corridor map is primarily a tool used for visualizing the customer's journey through various interactions with a business. It provides a framework for tracking and illustrating the steps a customer takes from becoming aware of a product or service to post-purchase experiences. By mapping out this journey, businesses can highlight pain points and obstacles that customers encounter along the way, which can be instrumental for improving customer satisfaction and experience.

Specifically, highlighting pain points is an inherent feature of a customer corridor map, as it allows organizations to pinpoint where customers may experience frustration or dissatisfaction. Additionally, while capturing customer feedback can be part of the overall process leading to the creation of a corridor map, the map itself is not designed for direct feedback collection but rather for visualizing and analyzing existing interactions and journeys.

Identifying root causes typically involves deeper analysis and investigative techniques beyond what a customer corridor map can provide. It usually requires data synthesis, statistical analysis, and possibly methods like the Five Whys or fishbone diagrams to delve into underlying issues, making the journey map insufficient for this purpose. Thus, identifying root cause is not a function that can be effectively accomplished using a customer corridor map.