What should be done just prior to administering your survey to your intended audience?

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Conducting a trial run is essential just prior to administering the survey to the intended audience. This step allows you to test the survey for clarity, effectiveness, and technical feasibility. By running a pilot survey with a small group that resembles your target audience, you can identify any confusing questions, technical issues, or biases that might affect the data collection. Gathering feedback from this trial run helps ensure that the survey works as intended, leading to accurate and reliable results when it is distributed to the full audience.

The other options, while important at different stages of the survey process, are not appropriate to execute just before administration. Analyzing results comes after collecting responses; sending out reminders is beneficial after the survey has been deployed; and preparing the final report is a task that occurs only after the survey has been completed and data has been analyzed. Hence, a trial run stands out as the critical preparatory step right before survey administration to maximize the quality of the data collected.

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