What is the main goal of Quality Driven Management (QDM)?

The main goal of Quality Driven Management (QDM) is to enhance customer satisfaction. In the context of QDM, the focus is on delivering high-quality products and services that meet or exceed customer expectations. This approach emphasizes understanding customer needs and continuously improving processes and outputs to provide better value.

By prioritizing customer satisfaction, organizations are encouraged to adopt practices that ensure not only the quality of their offerings but also the responsiveness to customer feedback and changing requirements. When customer satisfaction is at the forefront, it leads to repeat business, customer loyalty, and ultimately, a sustainable competitive advantage. This aligns with the core principles of QDM, which advocate for quality as a pivotal factor in achieving long-term success in the marketplace.