In the House of Quality, the "How's" are referred to as what?

In the context of the House of Quality, the "How's" represent the design attributes or the technical requirements necessary to meet customer needs, which are articulated in the "What" section of the model. The House of Quality is a tool used in quality management and product development to translate customer demands (the "What") into technical specifications (the "How").

Understanding this relationship is crucial because it allows teams to focus on the features and specifications that will directly satisfy customer expectations. By clearly defining these design attributes, organizations can ensure that they are addressing the correct aspects of a product or service that will lead to customer satisfaction and meet quality standards. This makes design attributes fundamental to achieving a successful product outcome aligned with customer needs.